If people want bells and whistles and all of that, there are bells and whistles available. If they don't want bells and whistles there are places to go where they are not available.
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Well, I don't know about objectivity, but I know for certain that it's always possible for a professional journalist who understands what he or she's up to to be fair, and that's the key word. Fairness to individuals, fairness to ideas, and to issues and whatever - that is critical, and that is also part and parcel of what the job.