Surrogation — Losing sight of the strategic construct that a measure is intended to represent, and subsequently acting as though the measure is the construct of interest.

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114 Decision-making and behavioral biases

Often we are faced with situations where our intuition misguides us. Cognitive biases are systematic patterns of deviation from norm or rationality in judgment. Many of these biases affect belief formation, business and economic decisions, and human behavior in general.
Cognitive biases
Decision-making
behaviorlal bias
Beliefs
Psychology

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