In animation, there's this exhilarating moment of discovery when you see the film and you say, Oh THAT'S what I was doing.
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If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.