There's probably a way to use that great content and to live under the radar now and then in order to reach a new audience. That's the thinking I'm talking about.
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Big band music, to me, it really has three key elements. First is the lyrics are really sweet, and they're just really family-friendly. The second thing is the music is jazz music, so the music is complicated enough to hold your attention for 5 or 6 million plays. That makes the songs interesting. The last part is the fact that it's danceable.
I guarantee you that the people who watch 'Conan O'Brien' or who watch 'Entertainment Tonight' and probably a lot of these other programs have never heard of Operation Blessing. Maybe they have heard of UNICEF, and I'm sure they have heard of the Red Cross, but they haven't heard of this organization.
I worry a lot about what people think. I worry people think I'm not helping them enough, that they don't like my music, that I'm playing a song too fast or talking too fast. I worry my wife isn't happy with our relationship... I'm afraid somebody's going to take my career away from me. That it's going to go away, or I'm going to get fired.