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Bias 5: Inconsistency-Avoidance Tendency How it can be harmful:

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David Heath
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25 Cognitive Biases that Ruin Your Life

In prehistoric days when we had to avoid getting devoured by lions, these fast heuristics worked pretty well. Now that life is more complex, the decisions you need to make are more complex, and your cognitive biases trick you into making bad decisions. By learning these biases, you’ll guard yourself against people trying to exploit you. Even better, you’ll guard against your worst enemy: your own
Bias
Self Help
David Heath
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Man is a “’social animal,’ greatly and automatically influenced by behavior he observed in men around him. I also knew that man lived, like barnyard animals and monkeys, in limited size dominance hierarchies, wherein he tended to respect authority and to like and cooperate with his own hierarchy distrusting others.
David Heath
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“Extreme success of the ants also fascinated me— how a few behavioral algorithms caused such extreme evolutionary success grounded in extremes of cooperation within the breeding colony and, almost always, extremes of lethal hostility toward ants outside the breeding colony, even ants of the same species.”
David Heath
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“In the ant’s case, the behavioral algorithms are few in number and almost entirely genetic in origin. The ant learns a little behavior from experiences, but mostly it merely responds to ten or so stimuli with a few simple responses programmed into its nervous system by its genes.”
David Heath
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It seems obvious, to me at least, that the human brain must often operate counterproductively just like the ant’s, from unavoidable oversimplicity in its mental process.”
David Heath
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“Man is easily fooled, either by the cleverly thought out manipulation of man, by circumstances occurring by accident, or by very effective manipulation practices that man has stumbled into during “practice evolution” and kept in place because they work so well.”
David Heath
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Put one hand in hot water, one in cold water, then put both in the same temperature warm water. “Now one hand feels as if it has just been put in cold water and the other hand feels as if it has just been placed in hot water. When one thus sees perception so easily fooled by mere contrast,
David Heath
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Being aware of biases is not a perfect defense. Charlie loves checklists.
David Heath
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Bias 1: Reward and Punishment Superresponse Tendency Incentive-caused bias Self-interest and rewards drive behavior Behaviors are conditioned by prompt rewards given after an action. Once a behavior is conditioned, random distribution of rewards keeps the reflexive behavior most established.
David Heath
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Poorly designed incentives will cause bad behaviors. In pursuit of his own self-interest, man will rationalize bad behavior. excised normal gallbladders. Did this surgeon think, ‘I can get some easy cash by fraudulently excising gallbladders?’ No, “he thought the gallbladder was the source of all evil.
David Heath
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Bad behaviors become intensely habit-forming when they are rewarded
David Heath
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Antidotes Don’t reward behaviors you don’t want. Don’t design terrible incentive structures. Fear professional advice, especially when it is good for the advisor. Learn and use the basic elements of your advisor’s trade as you deal with your advisor. Double check,
David Heath
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“If you would persuade, appeal to interest and not to reason.” – Ben Franklin
David Heath
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Bias 2: Liking/Loving Tendency Association fallacy Humans tend to like and love things and people, especially mothers, much like goslings attach to whatever is there at birth. People like and love being liked and loved. You ignore fault of and comply with wishes of the object of your affection.
David Heath
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Bias 2: Liking/Loving Tendency Why it evolved Attachment to parents promotes learning and safety for child Reciprocal liking between people allows social cohesion
David Heath
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Liking/Loving tendency How it can be harmful You can ignore the real faults of the object of your affection. In extreme cases, affection can be so strong you self-harm to attain what is loved. Because you like being loved, you pursue paths that make other people admire you, rather than the optimal choice for yourself.
David Heath
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Liking/Loving tendency Antidotes Put good admirable people in situations where people are prone to like/love, like teaching. Explicitly recognize your desire to be liked/loved, and control for that in decision making.Invert,always invert – what do you dislike most about an object of your affection? How can it go wrong
David Heath
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Bias 3: Disliking/Hating Tendency What it is:
David Heath
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Liking/Loving tendency Examples Like making popular but wrong decisions as a manager, or pursuing a respectable but dull career path. Advertising associating products with popular figures Warren and Charlie both liked Warren’s uncle, Fred Buffett, the grocery store owner,
David Heath
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Bias 3: Disliking/Hating Tendency Antidote Invert, always invert – what can you find to like about an object of your hatred? How can you come to accept this object? What does the best case scenario look like? Respect your adversaries as people who are highly competent with many virtues, whom we will respect.
David Heath
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Bias 3: Disliking/Hating Tendency Why it evolved
David Heath
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Bias 3: Disliking/Hating Tendency How it can be harmful Ignoring virtues can further intensify dislike, causing feedback loops Rifts can progressively widen until there is no common ground, and agreements are harder to achieve. Judgments can be made without consideration of full facts
David Heath
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Bias 3: Disliking/Hating Tendency Examples Negative political advertising, and treatment of opposing political candidates. When World Trade Center was destroyed, many Pakistanis concluded the Hindus did it, many Muslims concluded the Jews did it.Really, pick anything you strongly dislike, and see
David Heath
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Bias 4: Doubt-Avoidance Tendency What it is:
David Heath
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Bias 4: Doubt-Avoidance Tendency why it evolved:
David Heath
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Bias 4: Doubt-Avoidance Tendency How it can harmful
David Heath
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Bias 4: Doubt-Avoidance Tendency Example
David Heath
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Bias 4: Doubt-Avoidance Tendency Antidotes:
David Heath
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Bias 5: Inconsistency-Avoidance Tendency What is it?
David Heath
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Bias 5: Inconsistency-Avoidance Tendency Why it evolved?
David Heath
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Bias 5: Inconsistency-Avoidance Tendency Examples:
David Heath
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Bias 5: Inconsistency-Avoidance Tendency Atidotes
David Heath
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By patting somebody on the back, a boy or a girl, a professional dancer, male, female, it really makes people feel good and I know it certainly made me feel good.
Jack Wagner
I know how to make it a great musical. I've got to. It's like I've got to see it on stage.
Mel Brooks
Faith is timeless possibility.
Lailah Gifty Akita
If you care about the news and write what you want to read - not just what you think Google search wants to read - there are people out there who want to read it.
Rachel Sklar
I don't support communism. I don't like that type of government.
Jesse Ventura
Poets have to be sensitive to their audience, but it does not mean that they censor themselves. I realise my audience is diverse. Some will read with empathy and curiosity while others will take offense.
John Barton
Nothing need be apprehended from this miserable adventurer.
Louis Bonaparte
Freedom. Freedom of religion. Freedom to speak their mind. Freedom to build a life. And yes, freedom to build a business. With their own hands. This is the essence of the American experience.
Mitt Romney
The system of nature, of which man is a part, tends to be self-balancing, self-adjusting, self-cleansing. Not so with technology.
E. F. Schumacher
I believe and therefore I am.
Truth Devour
Never trust thine enemy for like as iron rusteth so is his wickedness.
Bible
We have never lost a crew member on the space station, but of course, the Columbia accident. I was - I'd already been an astronaut for a decade when the crew of Columbia was killed. And I went through test pilot school. Rick Husband and I were out at Edwards at test pilot school together. He was the commander of Columbia.
Chris Hadfield
We take better care of the maintenance of our cars than we take care of the maintenance of our bodies.
David H. Murdock
Any body type is beautiful. It's all about loving what you got and rocking it.
Meghan Trainor
In a kidnapping, you leave behind a lot of your baggage, like arrogance and stubbornness.
Ingrid Betancourt
Only the Communist Party, as the institution that brings together the revolutionary vanguard and will always guarantee the unity of Cubans, can be the worthy heir of the trust deposited by the people in their leader.
Raul Castro
They sent me the script and I thought that there was something very appealing and funny about it. Also, I was familiar with Mike Myers' work in Saturday Night Live, but I did not know the extent to which he would make this creation.
Michael York