Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

What you want, when you want it. As opposed to everything you could ever want, even when you don't.

The utmost thing is the user experience, to have the most useful experience.

I think Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere.

Beyond basic mathematical aptitude, the difference between good programmers and great programmers is verbal ability.

Blackberry is a great product and really useful. But I think that Yahoo!'s future is going to be rooted in mobile apps. And we know that we need to have apps on some of the core platforms, and so iOS and Android, probably the two most important platforms for us.

Communications is the biggest driver of frequency of use of anything. Think about how many times a day you check your email on your phone or text someone or message someone.

Employees, especially young people, want more than a paycheck.

Eric Schmidt from Google is one of my favorite mentors. And Eric would always say this very humbling thing that's really true, which is, he would say, 'Good executives confuse themselves when they convince themselves that they actually do things.'

For many people, Google is the most important tool on the Web.

For some people, what really matters to them is sleep.

Geeks are people who love something so much that all the details matter.

Good students are good at all things.

I always did something I was a little not ready to do. I think that's how you grow. When there's that moment of 'Wow, I'm not really sure I can do this,' and you push through those moments, that's when you have a breakthrough.

I could imagine, some number of years from now, starting my own company. But not yet. Not for a while.

I definitely think what drives technology companies is the people; because in a technology company it's always about what are you going to do next.

I didn't set out to be at the top of technology companies. I'm just geeky and shy, and I like to code.

I didn't want to lose my sense of myself in my profession.

I don't believe in balance, not in the classic way.

I don't feel overwhelmed with information. I really like it.

I don't need much sleep.

I don't think that I would consider myself a feminist. I think that I certainly believe in equal rights, I believe that women are just as capable, if not more so in a lot of different dimensions, but I don't, I think have, sort of, the militant drive and the sort of, the chip on the shoulder that sometimes comes with that.

I had no idea how to eat sensibly.

I had to think really hard about how to choose between job offers.

I have a theory that burnout is about resentment. And you beat it by knowing what it is you're giving up that makes you resentful.

I like to get myself in over my head.

I like to stay in the rhythm of things.

I love technology, and I don't think it's something that should divide along gender lines.

I loved Stanford and symbolic systems. For me, I came to Stanford assuming I would be a doctor and got really deep into chemistry and biology, but I noticed everyone who was on the same track as me was taking the exact same classes. I wanted to do something more unique.

I pace myself by taking a week-long vacation every four months.

I really believe that the virtual world mirrors the physical world.

I really like even numbers, and I like heavily divisible numbers. Twelve is my lucky number - I just love how divisible it is. I don't like odd numbers, and I really don't like primes. When I turned 37, I put on a strong face, but I was not looking forward to 37. But 37 turned out to be a pretty amazing year.

I really love color.

I really wanted to be a doctor, until my freshman year of college when I realized that while I was good at chemistry and biology, I really wasn't feeling challenged by it.

I refuse to be stereotyped.

I think it's very comforting for people to put me in a box. 'Oh, she's a fluffy girlie girl who likes clothes and cupcakes. Oh, but wait, she is spending her weekends doing hardware electronics.'

I think like my dad, but I have a huge kinship with my mom.

I think that for me, it's God, family and Yahoo - in that order.

I think that there is a generational change, where new generations that have grown up always having access to the internet have a somewhat different view in terms of personal information and what needs to be kept private.

I think that ultimately over time we really should strive for a place where most information is available online and is searchable.

I think what's really amazing is that given the scale of the web and getting the compute power we have today, we're starting to see things that appear intelligent but actually aren't semantically intelligent.

I think, you know, a fellow CEO said to me that the interesting thing about being CEO that's really striking is that you have very few decisions that you need to make, and you need to make them absolutely perfectly.

I took a computer-science course to fill a prerequisite at Stanford, and I realized that every day was a new problem, and every day you got to think about how to solve something new, how to reason through something new, how to develop an algorithm to solve for something you hadn't worked on before.

I want Yahoo to be the absolute best place to work, to have a fantastic culture.

I was Google's first woman engineer.

I was always good at math and science, and I never realized that that was unusual or somehow undesirable.

I've always liked simplicity.

If I had been more self-conscious about being a woman, it would have stifled me.