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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Marshall McLuhan
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When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
Marshall McLuhan
Money is a poor man's credit card.
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Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
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Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
Marshall McLuhan
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
Marshall McLuhan
We shape our tools and afterwards our tools shape us.
Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Marshall McLuhan
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Marshall McLuhan
A typewriter is a means of transcribing thought, not expressing it.
Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
Marshall McLuhan
I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy.
Marshall McLuhan
The name of a man is a numbing blow from which he never recovers.
Marshall McLuhan
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
The new electronic independence re-creates the world in the image of a global village.
Marshall McLuhan
Advertising is the greatest art form of the 20th century.
Marshall McLuhan
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
Marshall McLuhan
American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
We drive into the future using only our rearview mirror.
Marshall McLuhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
Diaper backward spells repaid. Think about it.
Marshall McLuhan
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
The medium is the message.
Marshall McLuhan
I don't necessarily agree with everything I say.
Marshall McLuhan
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
Marshall McLuhan
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Marshall McLuhan
Ads are the cave art of the twentieth century.
Marshall McLuhan
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Marshall McLuhan
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
Marshall McLuhan
Affluence creates poverty.
Marshall McLuhan
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
Marshall McLuhan
Publication is a self-invasion of privacy.
Marshall McLuhan