Merrie Spaeth

Peter Sellers constantly reinvented himself.

We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

What I learned was the quality of continual reinvention.

The minute you make people laugh, you get them to listen.