It's a market economy. Apparently the demand for great coaches exceeds the supply, so of course the price of good coaches is going to be high.
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I started singing about three years ago, I entered a local singing competition called Stratford Idol. The other people in the competition had been taking singing lessons and had vocal coaches. I wasn't taking it too seriously at the time, I would just sing around the house. I was only 12 and I got second place.