I have days when I just feel I look like a dog.
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I certainly think that we can take steps to prevent this kind of weapon that is designed to create mass casualties from getting into the hands of the wrong people while still protecting the Second Amendment rights of the people of New Hampshire and making sure that we're protecting the ownership and use of legitimate hunting rifles.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.