No agency is better than its account executives.

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

If you have a good selling idea, your secretary can write your ad for you.

Advertising moves people toward goods; merchandising moves goods toward people.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

No agency is better than its account executives.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

I'd been shy since childhood, constantly full of self-doubt. And as an actor, I'd been so scared of failing that I made my career - and myself - a big joke.

People will sometimes put each other in boxes and have biases toward one another because of what they look like or where they come from or who they are. But ultimately, it's up to us to decide who we are.

A woman's life can really be a succession of lives, each revolving around some emotionally compelling situation or challenge, and each marked off by some intense experience.

The Tea Party is almost solely grassroots-based; business interests have almost no grassroots organization. The Republican Party has for too long been run on behalf of business interests who favor candidates the grassroots hate; the minute that those candidates begin to flag, only loyal Tea Partiers stand behind them.

Mr. Mr. Mr. Trump... You've been in New York real estate and global real estate and the gaming industry and with politicians. You can't say, reasonably, that Ted Cruz is the biggest liar you've ever seen.

China can be our partner, but that doesn't mean that they can just roll all over us and steal our jobs on an unfair basis.

My philosophy of dating is to just fart right away.

Crazy players love me. I don't know why.

'Little Night' has layers of meaning. There's something enchanted about night. All those heavenly bodies, shooting stars, the crescent moon, celestial phenomenon. Owls fly at night, and first kisses happen. Night is romantic. Alternately, darkness hides the worst of human behavior.

I've got a place in Portugal, which I like very much, but I've just been working in Malaysia for five weeks. My family had a chance to come over and we really loved it, particularly the island of Pangkor.

As we all know, Aquaman is somewhat the butt of the joke in the superhero world.

Biblical names are hot again.

The piano has been drinking, not me.

I'm not a pretty boy who came to town and burst out of the gate, which is a good thing, because if I was, I probably wouldn't have been good enough then. I probably wouldn't have lasted. So I was very lucky not to be pretty.

There has never been any great person who never met great trials and oppositions but their patience, tenacity, endurance and perseverance saw them to the end as great people.

Only he who can see the invisible can do the impossible.

Necessity is the mistress and guide of nature. Necessity is the theme and inventress of nature, her curb and her eternal law.

For me the greatest beauty always lies in the greatest clarity.

I can see the humorous side of things and enjoy the fun when it comes but look where I will there seems to me always more sadness than joy in life.

As long as we're focused on spending, there are only two ways to do that: One is spend less, and Democrats have no solutions for that. Or we have pro-growth policies that make the economy grow so the dead-weight cost of government becomes a smaller percentage of the economy and therefore less expensive.

My mother was sarcastic and delightful and, trust me, quite remarkable.

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

It's much better being an older father. You don't have to go prove to the world and to yourself that you're who you want to be, for better or worse.

It was a huge shock. I've never had hair that short in my life! I think the rest of the cast and crew were mourning my haircut more than I was! But after a while, I felt liberated, I learned to embrace it.