You can really do more than you think you can do.
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At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.
We're as clever as we think we are, but we'll be a lot cleverer when we learn to use not just one brain but to pool huge numbers of brains. We're at a level technologically where we can share information and think collectively about our problems. We do it in science all the time - there's no reason why we can't do it in other endeavors.