The world over, give a guy money and it goes to drinking, gambling, and women. When you give a woman money, it goes to feeding, clothing, helping people.
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I think it's important that people think about what they are doing and that includes what they are eating. I am 61 now and attitudes towards drinking and driving have changed radically since I was a student. People change their notion of what is responsible. They will increasingly ask about the carbon content of their food.