Just advertising departments with legs and high heels.

Just advertising departments with legs and high heels.

All photographs are accurate. None of them is the truth.

Sometimes I think all my pictures are just pictures of me. My concern is... the human predicament; only what I consider the human predicament may simply be my own.

My portraits are more about me than they are about the people I photograph.

I think all art is about control - the encounter between control and the uncontrollable.

A photographic portrait is a picture of someone who knows he is being photographed, and what he does with this knowledge is as much a part of the photograph as what he's wearing or how he looks.

Any artist picks and chooses what they want to paint or write about or say. Photographers are the same.

Anything is an art if you do it at the level of an art.

Camera lies all the time. It's all it does is lie, because when you choose this moment instead of this moment, when you... the moment you've made a choice, you're lying about something larger. 'Lying' is an ugly word. I don't mean lying. But any artist picks and chooses what they want to paint or write about or say. Photographers are the same.

Click! In other words, I'm in a very controlling position, and I can bring... and I've already... if the camera's on you, your face is very concentrated. You're listening. You don't know what I'm going to say next, and now you're smiling. All these things are the things I work with.

Faces are the ledgers of our experience.

How many pictures have you torn up because you hate them? What ends up in your scrapbook? The pictures where you look like a good guy and a good family man, and the children look adorable - and they're screaming the next minute. I've never seen a family album of screaming people.

I am always stimulated by people. Almost never by ideas.

I can see myself as a very old man in a terrific wheelchair. Only, I won't be photographing the tree outside my window, the way Steichen did. I'll be photographing other old people.

I hate cameras. They interfere, they're always in the way. I wish: if I could work with my eyes alone.

I never wanted to be called an artist. I wanted to be called a photographer.

I see pictures of myself and I always knew that what I was feeling didn't look like that guy in the pictures.

I've photographed just about everyone in the world. But what I hope to do is photograph people of accomplishment, not celebrity, and help define the difference once again.

If each photograph steals a bit of the soul, isn't it possible that I give up pieces of mine every time I take a picture?

My parents put the New Yorker in my crib. I saw Vogue and Vanity Fair around the house before I could read.

People - running from unhappiness, hiding in power - are locked within their reputations, ambitions, beliefs.

People, unprotected by their roles, become isolated in beauty and intellect and illness and confusion.

Real people move, they bear with them the element of time. It is this fourth dimension of people that I try to capture in a photograph.

Sometimes I think all my pictures are just pictures of me.

The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion.

There's always been a separation between fashion and what I call my deeper work.

What ends up in your scrapbook? The pictures where you look like a good guy and a good family man, and the children look adorable - and they're screaming the next minute. I've never seen a family album of screaming people.

Charm is the ability to be truly interested in other people.

There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth.

A portrait isn't a fact but an opinion - an occasion rather than a truth.

A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion. There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth.

A photographic portrait is a picture of someone who knows he's being photographed, and what he does with this knowledge is as much a part of the photograph as what he's wearing or how he looks. He's implicated in what's happening, and he has a certain real power over the result.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.