Religion is about turning untested belief into unshakable truth through the power of institutions and the passage of time.
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A guided missile corrects its trajectory as it flies, homing in, say, on the heat of a jet plane's exhaust. A great improvement on a simple ballistic shell, it still cannot discriminate particular targets. It could not zero in on a designated New York skyscraper if launched from as far away as Boston.
An Internet meme is a hijacking of the original idea. Instead of mutating by random change and spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity. There is no attempt at accuracy of copying, as with genes - and as with memes in their original version.