NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice.

I like 1977 because it is more primitive. If it were modern day, like one Universal guy was like wouldn't they just use their cell phone? I guess he did not read that it was 1977 in the script.

White Zombie was a bunch of kids with the worst equipment playing in a basement. But that is what is so great about it. There is no reason to think that you can't do it.

Probably the biggest thing that surprises people is that I am obsessed with hockey. I grew up in the Boston area so I am obsessed with hockey since I was a little kid.

It's never been about making money.

I understand why some kid in his bedroom in Wisconsin thinks downloading songs couldn't hurt anyone. True fans will buy the CD or go see the movie after downloading, but to say it doesn't affect anyone - come on.

You might like it as a joke or because you liked it then, but there isn't a whole new generation discovering Wham!.

I am like the Jack Nicholson of the Kings - every single game. If there was a game tonight I wouldn't be here. I used to play hockey. That was my original thing. My first thing, I wanted to play professional hockey.

The pirating thing is bad. The people it hurts the most are the ones you least think it hurts. It's not the big Britney Spears albums that are being pirated; it's the indie bands that don't have two cents to their name.

By the time we got to MGM, and Lions Gate the movie was done there was nothing else to say. It was done. Just as at Universal, it was art by committee.

I remember, especially like when I was in high school, going to see like Dawn of the Dead and it was like mayhem in the theater and you could barely even watch the movie. It was so fun.

NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice.

You know... the only person I really had to please after a point was the MPAA. Because Lions' Gate was like, hey, whatever you can get away with is fine, we don't care.

It'd be like what would happen if Hollywood took over porno: 'If we keep their clothes on and they didn't have sex, we'd be able to sell it to a lot more people'.

The hardest part was convincing people that I was serious. The people were like 'you want to do this again'?

Those days if you drove cross country and you broke down on the side of the road, and the sign says 200 miles to the next gas station, you knew you were so screwed.

It was like fighting with the MPAA... to me it was like this is an R easy... but it was NC 17 over and over and even with this cut they were like, you are right on the edge buddy, one more thing and it's NC-17.

I think it is good escapist entertainment even though it's bad.

I wanted it to be like a high quality, drive-in movie.

Things like that become a blur - shot at some soundstage, somewhere - that's as much as I can remember.

Great things come out of being hungry and cold. Once you're pampered, you get lazy.

Growing up, I had the weird fantasy list: I wanted to be Alice Cooper, Steven Spielberg, and Stan Lee. You have to have almost psychotic drive, because you're going to have years of failure.

I don't know that I have a fascination with witches per se - well, maybe I just have a fascination with everything that's weird.

I like movies where you can come back and re-watch them and admire the cinematography 25 years later.

I really just do what I like. I don't understand what the general public likes sometimes.

I think probably the scariest thing, as weird as it sounds, was 'The Wizard of Oz' and the flying monkeys with the witch. I remember seeing that - it still seems freaky.

I think so much about everything. I'm obsessive.

I'd always want to decorate my bedroom. I needed visuals and to be stimulated by things. I'm still like that. It's the way I see the world.

I'm not a big fan of the thought that you can become a star by winning a contest. I'm sort of old-fashioned. I think people need to get out there and they need to work and they need to do their music because they love it. If they become successful, then great, and if they are not, whatever.

Once you feel like you're being dictated by other people's expectations, it usually backfires.

The funny thing is, I'm so used to not caring what anyone says, good or bad, that unfortunately even when people say good things... I wish it made me feel good, but it doesn't.

When you have too many people and you're trying to satisfy everybody's input, you usually end up with something so incredibly generic that it has no point of view.

When you lock a movie's release date and then move it two months, it's just not good. It's good for everything but the cast, crew, and people who are creatively trying to make a film.

Without really analyzing it, I grew up in Massachusetts, so the Salem witch trials were always something that I was around. The average kindergartner probably doesn't know about it, except that in Massachusetts, you do, because they'll take you on field trips to see reenactments and stuff.

The funny thing is, I'm so used to not caring what anyone says, good or bad, that unfortunately even when people say good things... I wish it made me feel good, but it doesn't. R

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.