Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

There's this very vulnerable planet of ours with finite resources. Architects and designers have, I think, a fair responsibility for conserving energy and materials, and making things durable.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I would think twice about designing stuff for which there was no need and which didn't endure.

I think and hope there are far more people aware of the need to look after our future.

No one ever contributed anything to my designs.

I'm not against vodka - they just asked us. They put out some story about us entertaining international celebrities with vodka, which of course wasn't true.

Well the most successful of course was this Polypropylene chair.

I think it's really important to use your hands and get close to materials. To be up close to real things like rain and mud; to have contact with nature.

I can't climb very seriously now but I was a bit of a freak.

I've always walked and climbed; spent a lot of time in the arctic and places.

I think there's a tendency for modern man to become dominated by gadgets and machines, taking us further and further away from the things I've been talking about.

But I think it's important that things endure.

I'm pretty much a vegetarian.

Commerce is against morality. Morality is going to lose every time.

Well, I'd probably go for any work I could get.

I think the first things that are relevant are that things should work well; they should function.

We used to get published a lot. And there was this vodka advertisement... it embarrassed me a lot afterwards.

You've got to build a career and a practice.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Society drives people crazy with lust and calls it advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

We have always said that advertising is just the icing on the cake. It is not the cake.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

You can tell the ideals of a nation by its advertising.

Advertising doesn't create a product advantage. It can only convey it.