You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.

The core value that differentiates Apple is our ability to innovate.

You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.

Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.

Apple has great marketing, among the best PR and marketing in the world.

Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

All the time, you take a look at what government rules are, so you can minimize the impact of government regulations. That's just smart business.

Any individual that would be running for office, if they would say something that crosses a line and, in the end, is so significant, so major, that you couldn't support them, I'd have to withdraw support from any individual, okay?

Any president is going to need extremely good advisers.

As long as ISIS is not overtly losing, they'll continue to be perceived as winners.

Career politicians manufacture hogwash.

Creativity is what transforms.

Debt ceiling is something that, you know, any time the president asks for the authority to increase the debt ceiling, the debt burden on our children and grandchildren, I think that requires a pretty serious discussion, robust debate.

Donald Trump's a change agent. So am I.

Far too often in the political realm, we demonize success; we demagogue against it. What we should be doing is incentivizing success.

For nearly five years, I worked with Marquette University Law School and helped to administrate a community crime prevention initiative called Safe Streets. We used restorative justice practices to help reduce crime and violence in the Milwaukee community.

From my standpoint, we ought to be talking about... how do you make Wisconsin a more attractive place for risk-taking, business investment, business expansion.

George H.W. Bush assembled a 'coalition of the willing.' We need to do that again.

How many people are moving up toward the Antarctica, or the Arctic? Most people move down to Texas and Florida, where it's a little bit warmer.

I absolutely do not believe in the science of man-caused climate change.

I am going to certainly endorse the Republican nominee, and obviously it looks like that will be Mr. Trump.

I am the epitome of a citizen legislator.

I believe the U.S. has been way too silent on the brutality, the lack of human rights in the Muslim world for women.

I don't like outside group ads. I don't like attack ads. I particularly don't like them now that I'm in the process and they are being used against me.

I don't respect phoniness.

I don't think we can do anything about controlling what our climate is.

I guess when you take a look at the book 'Atlas Shrugged,' I think most people always like to identify with the main character - that would be John Galt. I guess I identify with Hank Rearden, the fella that just refused until the very end to give up.

I have a great deal of respect for Wisconsin workers.

I have to - I think an endorsement is something incredibly important. I would never do it just strategically. I would have to have full confidence that I have got no questions about the person.

I realize the voters elected President Obama in 2012, but they also, in 2014, elected enough Republican senators to gain a majority in the Senate, so we control the confirmation process. And these are two supposedly coequal branches of government involved in this filling of a Supreme Court vacancy.

I really don't think that the public-sector employees should be unionized.

I think it's extremely important that the citizens of Wisconsin know the positions I'm taking.

I think it's unrealistic for public-sector employees to believe that they are immune from modifications to their pay and benefit packages.

I think justice Scalia is really the gold standard of what a justice should be. Somebody, regardless of how he feels on an issue, is going to look at the text of the Constitution, look at the text of the law, and make his judgment.

I think people realize I'm truly an outsider.

I want to err on the side of constitutional liberty and freedom.

I'd be 100 percent supportive of a minimum wage - kind of industry specific, maybe regionally specific - for guest workers, so that we're not creating incentives for employers to bring in immigrants to lower the price of labor.

I'm an accountant. I'm a manufacturer from Oshkosh, Wisconsin, who stepped up to the plate, and now I'm a U.S. senator.

I'm going to be voting for Donald Trump. I'm going to do everything I can to make sure he wins.

I'm not a political pundit.

I've certainly honored the two promises I made: Always tell you the truth; never vote with my re-election in mind.

If we weren't running deficits, if we weren't spending more than we were taking in, there would be no reason whatsoever to increase the debt ceiling.

If you do things well one at a time, you end up in a really good place. Don't get ahead of yourself. Control the things you can.

If you manage things properly - and, listen, I'm a business guy. I've got to prioritize spending in all my business career to prevent my business from going bankrupt. The federal government has got to start doing that eventually as well.

If you're an Islamic terrorist, probably the last program I'd use to try to get into this country is the refugee program.

If you're looking for a metric that we have to measure, that we have to control, it's government in relation to the size of our economy.

In 2010, there were 57 lawyers, zero manufacturers, and way too many career politicians in the United States Senate.

In Wisconsin, we have got a lot of agricultural products that are exported. We have a lot of manufacturing products that are exported. I don't want to engage in a trade war.