How it works
I did not think this doll could ever be this huge.
Ruth Handler
We didn't know how to run a business, but we had dreams and talent.
Ruth Handler
I wasn't a financial pro, and I paid the price.
Ruth Handler
They were using the dolls to project their dreams of their own futures as adult women.
Ruth Handler
I thought the Barbie doll would always be successful.
Ruth Handler
It's the degree of success and the length of time that is amazing.
Ruth Handler
Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people.
Ruth Handler
Television speeded everything up.
Ruth Handler
It took us three years to even come close to catching up with the demand a little bit.
Ruth Handler