And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

Dig your well before you're thirsty.

Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.

I made a decision to write for my readers, not to try to find more readers for my writing.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Marketing is a contest for people's attention.

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

The danger of the Web is that you can go from idea to public announcement in under ten minutes.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.

The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.

We're not going to outgrow our need for information.

When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.

Waiting for perfect is never as smart as making progress.

It's not an accident that successful people read more books.

Risking the appearance of weakness takes strength. And the market knows it.

Blaming the system is soothing because it lets you off the hook. But when the system is broken we wonder why you were relying in the system in the first place.

If it scares you it might be a good thing to try.

The key to getting a reputation for being brilliant is actually being brilliant not just acting like you are.

A bully is playing a game one that he or she enjoys and needs. Youre welcome to play this game if it makes you happy but for most people it will make you miserable.

You have brilliance in you your contribution is valuable and the art you create is precious. Only you can do and you must

Its uncomfortable to resist the urge to settle.

The only purpose of customer service is to change feelings.

Deadlines have a lousy name. Call them live lines instead. Thats what they are.

The art of good decision making is looking forward to and celebrating the tradeoffs not pretending they dont exist.

A dialogue leads to connection which leads to trust which leads to engagement.

The edge is a great place to be. Inside the box is too dark. Outside the box theres no leverage. But on the edge of the box you can get things done

Optimism is the most important human trait because it allows us to evolve our ideas to improve our situation and to hope for a better tomorrow.

Instead of wondering when your next vacation is maybe you should set up a life you dont need to escape from.

Your audacious life goals are fabulous. Were proud of you for having them. But its possible that those goals are designed to distract you from the thing thats really frightening you the shift in daily habits that would mean a re invention of how you see yourself.

The only thing worse than starting something and failing ... is not starting something.

Everybody has their own Mount Everest they were put on this earth to climb.

Our job is obvious We need to get out of the way shine a light and empower a new generation to teach itself and to go further and faster than any generation ever has.

As youve probably discovered great work makes us uncomfortable.

Great work is the result of seeking out tension not avoiding it.