It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry.

I literally have meetings at eight o'clock in the morning, and I finish at nine o'clock at night. It sounds pathetic, but I don't even have time to go shopping.

I can honestly say this industry hasn't made me neurotic about my looks, except maybe my weight. I hope my clothes kind of reflect that. They're meant to make you feel good.

People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this.

It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry.

As a British fashion designer, it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games.

Asia has always been a really exciting part of the world for me, personally. And it actually was the first part of the world that bought my brand, strangely enough.

At times I make music, but in private.

Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.

Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids.

Everyone can do simple things to make a difference, and every little bit really does count.

For me, singing is the most natural thing in the world. I've grown up with it and I know I've got that gift.

Growing up, I was always really inspired by Disney, and I had a great love of everything they created. My mum was huge fan, and she used to collect stills, and so they were all around the house, and we very much grew up on the early Disney films.

I am a fashion designer. I'm not an environmentalist. When I get up in the morning, number one I'm a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.

I am very aware of my family name. I'm very aware of the legacy that that kind of carries with it. And I think that I didn't want to lose any kind of hold of that. And I think once you're born into something that you're proud of and that you're aware of, you don't take it lightly.

I can debate for weeks whether a trouser should sit on the waist, or a centimetre below, or on the hip, whether it should have a zip or a button, because I find personally that a detail like that can have a massive impact on how I carry myself that day. If I wear a slouchy jean, that will affect my posture and my whole manner.

I confess to being a frustrated musician.

I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products.

I didn't want to be thirtysomething and not know what I was going to do. I was quite afraid of that, there were quite a lot of aimless kids around, in that 'other' side of my life, who didn't really know what to do because they always had a bank balance to fall back on and they were quite lost.

I don't know, maybe I'm overly paranoid that they're going to be spoiled, but I want to keep them going as kids for as long as I can. I want to keep them innocent and free.

I don't plan massively in advance.

I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters.

I grew up on an organic farm in England. And I was a vegetarian from an early age - not just for health, not for the environment - just because I didn't believe in killing animals to eat them.

I guess my favourite Disney film was 'Snow White,' which has a really dark moment when the evil queen turns into a witch and makes the poison apple. It was terrifying in the same way 'Maleficent' is.

I like doing slightly masculine, Savile Row tailoring. A nice jacket. Wearable - it's almost a dirty word in fashion, wearable, but that's what I do.

I love a pocket. I'm about helping women look as good as possible on the least amount of effort. I want versatility and comfort. Clothes that can go from the office to anywhere. We're always trying on samples at work. If none of us would wear it, chances are no one else will.

I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that.

I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.

I personally love sportswear, and love using it in high fashion.

I ride my bike, I work out, I do a bit of, er, dancey things.

I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear.

I think deep down I'm spiritual, but there's nothing I practice.

I think the fact that my parents weren't conventional - especially considering their position - had a big influence on the way that I conduct myself now in design and business. It had a huge impact on my wanting to do something a bit more than just designing a pretty dress and putting it on a runway and making it glamorous.

I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.

I used to get embarrassed about the fact I liked fashion. I still get a bit cringy.

I wanted the collection for Target to reinterpret all the must-haves of Stella McCartney for winter and to make my designs more accessible to a wider audience in Australia.

I was brought up in a way that was based purely on the senses. Everything in my upbringing was a reaction to growing up on an organic farm or to the emotions of animal cruelty, as well as the visuals of my mum's and my father's art - he was also an art collector.

I was brought up to understand that we are all here on planet earth together.

I was so aware of the stage clothes versus the everyday-life clothes, and the extremeness of the stage clothes that my parents had designed. Even coming across my dad's old Beatles suits from Savile Row and the history attached to them - the masculinity and simplicity compared to the '70s glitz and glamour of Wings.

I'm a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness, but it also means that I think and overthink every detail, whether it's physical or mental or even - in some sense - spiritual.

I'm incredibly sad that my mother's not here to see my kids and that my kids don't get to know her. And she didn't meet my husband. That's one of the hardest things. I don't even know how to put that into words.

I'm obsessed with not chucking away food. I'm lucky enough to have a gardener, so we grow sweetcorn, tomatoes, beetroots, cabbages, pumpkins, lettuce. I'm trying to get into blanching it and freezing so I don't have to buy veg over the winter, but then you need loads of freezers, and that's not ideal.

I've had people say to me, 'You'll never sell handbags. You don't work with leather, and leather is luxury.' To me, it's the complete opposite: leather is everywhere - it's so cheap a material; it's so mass produced. Over 50 million animals a year are killed just for fashion. For me, it doesn't have a luxury element to it.

If people stop liking my clothes, I'll make a record.

If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.

It wasn't easy navigating publicity when I started, because I grew up with 'being famous,' and I'm just not into it, and I guess defensiveness gets read into that. And I didn't get an easy ride at the beginning.

It's important for us as a family to go and sit in the woods sometimes.

It's more expensive for me to make my shoes. I don't use animal-based glues or fish-based glues. So that costs me more. And, you know, like anything in life - mass marketing of anything - mass manufacturing of anything costs less.

It's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time.