Illumination: the notable 'aha!' moment We know this as the "Aha!" moment that hits when we least expect it. Whether in the shower or in line at the grocery store, it's the unforeseen moment during which that thousand watt light bulb suddenly turns on and the solution seems clear.
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research conducted by psychologist Eddie Harmon-Jones and his colleagues suggests that the critical variable influencing one’s scope of attention is not emotional valence (positive vs. negative emotions) but motivational intensity, or how strongly you feel compelled to either approach or avoid something.
You cannot make money with a hockey team. You cannot make money with a hotel, either, and you cannot make money with a golf club. I have all three of them. When you have a certain amount of money, you do silly things - because it's pretty to have a golf course and it's interesting to have a hockey team.