Personally, I think the best motto for an educational establishment is: 'Or Would You Rather Be a Mule?'
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It's possible I'm a weird person, you know, and if I could only write for people who are like me, I wouldn't have any audience at all. Ultimately, I'm my audience. I'm writing stories for myself. I don't have kids of my own, and I don't hang around kids all that much. Maybe that puts me at a disadvantage.
The Small Business 'common app' would function much like the one that students complete to apply to multiple colleges and universities simultaneously. It would ensure that small businesses across the country can concentrate on growing and creating jobs - not wasting time, filling out mountains of repetitive paperwork.