Nobody counts the number of ads you run; they just remember the impression you make.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Critics are like eunuchs in a harem; they know how it's done, they've seen it done every day, but they're unable to do it themselves.

I like character-driven stuff. It doesn't matter, the size of the part.

Marriages are made in heaven and consummated on Earth.

As long as you have ideas, you can keep going. That's why writing fiction is so much fun: because you're moving people about, and making settings for them to move in, so there's always something there to keep working on.

Risk is at the heart of jazz. Every note we play is a risk.

Die, v.: To stop sinning suddenly.

Thou shalt not steal. I mean defensively. On offense, indeed thou shall steal and thou must.

I am not against hasty marriages where a mutual flame is fanned by an adequate income.

It's harder to eat meat when you know the animal's name...I have found.

The naturalists have been engaged in thinking about Nature. They have not attended to the fact that they were thinking. The moment one attends to this it is obvious that one's own thinking cannot be merely a natural event, and that therefore something other than Nature exists.

When I'm makin' lectures to these universities, I tell 'em I like that little building because when I run short a audience, if I can get three people in there I've got a good crowd.

I had asthma when I was a kid, asthma so bad that it would turn into pneumonia and I almost died several times. Nobody knew why back then, but now it's obvious.

Many of the young aspire to happy marriages and dot-com fortunes but end up in guarded love and okay-for-now jobs.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

There are a lot of great love stories. It's just the best thing. Why wouldn't you write about it? Why wouldn't you want to read about it? But it's hard to write about. It's weird to have such a powerful and universal feeling and hope that you can write that and make it real for people.

A wise man can say a foolish thing at any time anywhere and to anybody.

Oh my young friends how delightful is the beginning of a love business and how undignified sometimes the end