It really is possible to look for the feeling you are calling “I” and to fail to find it in a way that is conclusive.
Waking Up: A Guide to Spirituality Without Religion
It is a 2014 book by Sam Harris. Harris discusses a wide range of topics including secular spirituality, the illusion of the self, psychedelics, and meditation. He attempts to show that a certain form of spirituality is integral to understanding the nature of the mind.