Lowkey-not obvious. Example: "Lowkey, she's so smart."
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Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
I feel that we, as Indians, have a knack for loving a stereotypical, sobbing, sympathy-seeking personality. I feel that we need to promote quirky, cool and youthful talent. We have to stop propagating the sob-story angle of celebs, where they try to be larger-than-life. That is very outdated. It is so boring that it puts you to sleep.