If you spend fifteen minutes in a shopping mall, you will pass more people than our ancestors saw during their entire lifetimes.
An eye-opening look at human psychology and reasoning — essential reading for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.
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For my Ph.D. thesis, I was measuring the electrical activity that triggers light emission from a bioluminescent dinoflagellate. As I was nearing the completion of my degree, my major professor wrote a grant for an instrument for measuring the color of very dim light flashes from bioluminescent animals.