The more people do something, the more likely we are willing to follow. But this doesn´t make it automatically right, funny, good... Applause at the concert, laughing at shows, walk over a red traffic light
An eye-opening look at human psychology and reasoning — essential reading for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.
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Take the great example of the four-minute mile. One guy breaks it, then all of a sudden everyone breaks it. And they break it in such a short period of time that it can't be because they were training harder. It's purely that it was a psychological barrier, and someone had to show them that they could do it.