I think putting labels on people is just an easy way of marketing something you don't understand.

I'm not into solos, I'm into lyrics.

I think putting labels on people is just an easy way of marketing something you don't understand.

I use Gibson guitars; I prefer the Les Paul custom.

I'm a bass player from way back and Paul is a guitar player and we've been in many bands.

I think people like Steve Vai are so boring.

All the art for Tool is done by the me and the band.

The Melvins are grunge.

If you become addicted and a junkie, well, that's your fault.

I'm not a good guitar player.

We have meetings with our record label to tell them how to market us.

My approach is to be part of a band that makes music, not hit songs.

We're more into expressing ourselves than making radio hits.

I mean, Tool has a style, but we try to make all our songs sound different from each other.

I seriously do not think Nirvana is grunge.

That's the thing I like about my sound. It's real raw and very unsafe compared to a solid state kind of sound.

But if you want to be in a band and write music, then you should just be in a band and write music.

I personally don't like to use as many effects because when you play live, something always goes wrong.

With four perfectionists in the band, we have a hard time reaching perfection.

I have a record company starting. It's called Flesh Records and I'm putting together music for porno movies.

I haven't listened to much music lately; I've been out of it.

If I play anything that sounds like a solo, it's gonna sound like a lyric.

I'm not a geek about equipment, I just know what I like.

I'm my own worst critic and I think everyone in the band is a perfectionist.

I've never worried about how long the song is.

As far as the grunge thing, there are three bands from Seattle that I would call true grunge.

Doing the stereotypical solo bores me.

I listen to Helmet - and I love Helmet, they're a great band - but every song sounds the same.

We could have gone with much bigger labels and more money, but we wanted to go with a company that is LA based, all in the same building, and really understands what the artists want.

When we played with the Rollins Band, we'd keep songs going until we felt like ending it.

I've always dabbled on guitar, but never took lessons.

That's what I love about our music - it'll never be a hit because you can't dance to it.

I played violin and got into that Suzuki program in the second grade.

We wanted to take as much time and effort making the video as we did the song.

Many of the songs on Undertow were written at the time Opiate came out.

Different people get different things out of the images. It doesn't matter what it's about, all that matters is how it makes you feel.

As far as the grunge thing there are three bands from Seattle that I would call true grunge.

It is always easier to label than understand.

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.

I think putting labels on people is just an easy way of marketing something you don't understand.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.