Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

I give everything I have every time I take the ball. With that, I also know that there will always be a risk of injury when playing this game that I love.

Most of the basic truths of life sound absurd at first hearing.

The great artist is the simplifier.

I'm British; pessimism is my wheelhouse.

Never think you can't do something. I definitely never thought I could write a book, and even after I started writing it, I was like, 'Oh my God, how am I gonna write a book?' Just set your sights high and reach for the stars. Go live your dreams, and never think you can't.

There are forms of oppression and domination which become invisible - the new normal.

My purist comedy friends accuse me of being a Jack of all trades and master of none.

I had a terrible job letting me do anything that wasn't comedy.

Nature - how, we don't know - has technology that works in every living cell and that depends on every atom being precisely in the right spot. Enzymes are precise down to the last atom. They're molecules. You put the last atom in, and it's done. Nature does things with molecular perfection.

Even though I don't necessarily believe in everything that's supernatural, I like being scared and I like things that are suspenseful.

Nashville is my home, and the reason why I get to do what I love.

I truly respect the people who are working. If they want an autograph from Patti LaBelle, they are going to get it. I have never separated myself from them. I never think you are better than the next one.

Yes, you should be healthy and take care of yourself, but growing up, I've seen people who have horrible issues with food.

Silences make the real conversations between friends. Not the saying but the never needing to say is what counts.

There are no short cuts to the top.

The way of fortune is like the milkyway in the sky; which is a number of small stars, not seen asunder, but giving light together: so it is a number of little and scarce discerned virtues, or rather faculties and customs, that make men fortunate.

I love Grimes.