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Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Daniel Starch
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Daniel Starch
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
Daniel Starch
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Fairfax Cone
Religious advertising is undergoing a dramatic conversion.
Lisa Miller
In our factory, we make lipstick. In our advertising, we sell hope.
Peter Nivio Zarlenga
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch
In advertising, not to be different is virtual suicide.
Thornton Wilder
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
Morris Hite
Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul II
I saw a subliminal advertising executive, but only for a second.
Steven Wright
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards
Advertising is the art of making whole lies out of half truths.
Edgar A. Shoaff
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
Warren E. Burger
More traffic means more advertising dollars.
Jeff Zucker
An advertising agency is 85 percent confusion and 15 percent commission.
Fred Allen
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.
Terry Gilliam
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.
Robin Day
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
Jay Chiat
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.
Sharon Gless
I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.
Julie Christie
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
David Riesman
Society drives people crazy with lust and calls it advertising.
John Lahr
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
We have always said that advertising is just the icing on the cake. It is not the cake.
Meg Whitman
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
James Randolph Adams
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I. Richards
You can tell the ideals of a nation by its advertising.
Norman Douglas
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.
Liberty Hyde Bailey
I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income.
George Stephen
I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.
Augusten Burroughs
It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Alexander Hamilton
I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Femina
Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.
Jeff Koons
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising.
Mark E. Hyman
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.
Giorgio Armani
If Chevy Chase had not been an actor, he might have been a very popular guy in advertising or whatever field he would have gone into, because of his charisma.
Harold Ramis
Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
John O'Toole
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy