The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

As you follow the escapades or the journey of the hero through a story, it evokes some kind of emotion in the viewers. The director's job is to make sure that the audience goes through the journey and has an emotional reaction.

Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything.

Shelf-life for a regular video game usually is about three to five years, and that's it.

Usually with things, you go where you can find the financing to do it.

Now they call in all of the authority figures they can find and hire them - the cost has gone up. The picture may or may not get better, but definitely, it gets more cumbersome.

In the animation world, people who understand pencils and paper usually aren't computer people, and the computer people usually aren't the artistic people, so they always stand on opposite sides of the line.

The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D, we think the team has really created an interactive animated movie.

You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business.

The studios will go wherever they smell money. It's like sharks to the blood.

We're waiting for the pendulum to swing back again, which I am absolutely confident it will.

There's about 260 rooms in the new castle which you go through, but it's all about the game play.

If you look at the game and everything, it's not quite like looking at an animated film, because that's total character. This, this is really movement, but it's got funny little things if you look for the humor. They're actually getting to the character.

Dragon's Lair 3D is about as close as you can come to controlling an animated feature film.

I'm also very pleased that we were able to include a full orchestrated score for Dragon's Lair 3D. The 40 different music pieces blend with the action to make you feel more a part of the whole adventure.

It's whatever sells; it's the business of it.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

I cannot explain why they made that sequel to Secret of NIMH. Because they claim that it the original didn't make money, so what was the enthusiasm to make a sequel?

But I've been surprised over the years. I mean, someone told me the other day that maybe 360 million people have played this game in the world. That's a lot of people.

I think we have to bottom out. When the studios jump out of the ring, perhaps the artist can get back in.

You've got to be able to make animation for much less... Less is not the studio's way.

I'm saddened to see that everyone's pitched out the baby with the bath, in that we say that it can't be one or the other, it could be both. I mean, just because we listen to classical music doesn't mean that we can't listen to jazz.

How can you have a director that doesn't go to work with the crew every day and talk to them?

I prefer that animation reach into places where live action doesn't go, and it seems like all of animation nowadays is trying to go where live action is.

We'd love to do Space Ace 3D. It has a lot of potential. But, it is really up to the publishers.

When business executives are making the artistic decisions and don't understand animation, things can go awry.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

I remember when we were doing the first Dragon's Lair, I got really involved with coming up with all the little rooms and what was the danger in the room and going into it with bats and spiders and snakes.

We started getting the script to different people and we were in the business of trying to fund it so we could get it off and running, and all the characters and sets designed and everything.

I think the work that they do and the style of 3D graphics is absolutely fabulous and I think it's a great brush to use for some stories. And there are other brushes that I think are exclusive to a different kind of story.

Once you work with a studio on a film, the studio is sort of like this enormous clam that just opens, takes everything and then closes, and no one enters again. They own it all.

Reese Witherspoon. She's sophisticated enough that you just like her. You like her and she's smart.

I have never seen a game's graphics look so sharp and clean. The sound design for the game is also unique on the Xbox. The memory on this system allowed us to provide the user with 5.1 Dolby surround sound for home theatre owners.

With movies, you are always in search is a good story, one that everyone will relate to and love. I love finding those stories and creating a visual world to tell the story.

It just seems like the whole, overall animation world is trying to go where maybe animation doesn't belong.

If the machines can take the drudgery out of it and just leave us with the joy of drawing, then that's the best of both worlds - and I'll use those computers!

I did work out every day. I needed it to have the endurance to do what needed to be done and not get hurt. I have such a new respect for action stars now.

Good managers have a bias for action.

Oh yeah, I'm a huge romance fan. And some women like action.

If nothing is to be done in the given situation, he must invent plausible reasons for doing nothing; and if something must be done, he must suggest the something. The unpardonable sin is to propose nothing, when action is imperative.

The international proletariat first appeared on the scene in the early Thirties of the nineteenth century, and its first great action was the French Revolution of 1848.

To stop terrorists before the strike, we must do three things: deny them entry into the country, curtail their freedom of action inside the country, and deprive them of material and moral support from within the country.

Infuse your life with action. Don't wait for it to happen. Make it happen. Make your own future. Make your own hope. Make your own love. And whatever your beliefs, honor your creator, not by passively waiting for grace to come down from upon high, but by doing what you can to make grace happen... yourself, right now, right down here on Earth.

But the way people commonly use the word nowadays it means something all of whose parts are mutually interdependent - not only for their mutual action, but for their meaning and for their existence.

In any ethical situation, the thing you want least to do is probably the right action.

A man's action is only a picture book of his creed.

The time has come for the American government to recognize the damage that has occurred to our economy, and to take firm action to curtail what I believe is both unfair and illegal foreign competition.

The methods of peace propaganda which aim at establishing peace doctrine by argument and by creating a feeling favorable to peace in general seem to fall short of reaching the springs of human action and of dealing with the causes of the conduct which they seek to modify.

There are two good things in life - freedom of thought and freedom of action.