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I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

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David Ogilvy
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Lessons about advertising & marketing

We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
Advertising
Marketing
Business
Communication
Media
Dennis Teli
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Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.
Otto von Bismarck
15
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
10
We need to stop interrupting what people are interested in & be what people are interested in.
Craig Davis
13
Nobody counts the number of ads you run; they just remember the impression you make.
Bill Bernbach
12
Nobody reads ads. People read what interests them, and sometimes it’s an ad.
Howard Luck Gossage
11
The only people who care about advertising are the people who work in advertising.
George Parker
10
By definition, remarkable things get remarked upon.
Seth Godin
9
Rules are what the artist breaks; the memorable never emerged from a formula.
Bill Bernbach
9
In advertising, not to be different is virtually suicidal.
Bill Bernbach
9
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
David Ogilvy
9
Advertising is only evil when it advertises evil things.
David Ogivly
7
If dogs don’t like your dog food, the packaging doesn’t matter.
Stephen Denny
8
Don’t find customers for your product. Find products for your customers.
Seth Godin
9
Give them quality. That’s the best kind of advertising.
Milton Hershey
9
Simplicity is the ultimate sophistication.
Leonardo Da Vinci
9
Make it simple. Make it memorable. Make it inviting to look at.
Leo Burnett
9
If you can’t explain it to a six year old, you don’t understand it well enough yourself.
Albert Einsteen
9
If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.
Jim Stengel
8
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
9
Curiosity about life, in all its aspects, I think, is still the secret of great creative people.
Leo Burnett
9
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
Dave Trott
9
Creativity without strategy is called art, creative with strategy is called advertising.
Prof. Jef L. Richards
9
An idea can turn to magic or dust, depending on the talent that rubs against it.
Bill Bernbach
10
Think like a wise man but communicate in the language of the people.
William Butler Yeats
9
In our factory, we make lipstick. In our advertising, we sell hope.
Peter Nivio Zarlenga
9
Don’t tell me how good you make it; tell me how good it makes me when I use it.
Leo Burnett
9
People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.
Malorie Lucich
9
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy
9
People spend money when and where they feel good.
Walt Disney
8
Stopping advertising to save money is like stopping your watch to save time.
Henry Ford
9
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Steuart Henderson Britt
9
Techno is everything you haven't imagined yet.
Jeff Mills
I never played sports. I wasn't any good at them.
Leighton Meester
In L.A., unless you've just won an Oscar or you're Mr. Studio Head, no one talks to you. Even at parties.
Rachel Weisz
I came from a state where 35 percent self-identify as Tea Partiers, so I'm a bit distorted perhaps in my appreciation for the larger American population.
Brad Carson
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.
Martin Luther King, Jr.
I adopt a very simple approach. I observe and reflect real life and ordinary people and sooner or later that raises a laugh.
Alberto Sordi
It is not the truth that a man possesses, or believes that he possesses, but the earnest effort which he puts forward to reach the truth, which constitutes the worth of a man.
Gotthold Ephraim Lessing
It is by suffering that human beings become angels.
Victor Hugo
The foundations of a strong economy don't rest alone on the decisions of Chancellors or the spending programmes of government.
George Osborne
As I get older, I become more imaginative and feel like I have maybe a shorter time to get a lot of things going on in my mind done.
Sarah Brightman
Persecution readily knits friendship between its victims.
Ralph Waldo Emerson
The Williams girls compete extremely hard on court because they hate losing - it's just that they haven't played an awful lot of tennis over the years.
Martina Navratilova
It's the writer's job to disarm the reader of his logic, to just make the reader feel.
Ethan Canin
We should not be asking who this child belongs to, but who belongs to this child.
James L. Gritter
He who judges the colors of man, must have forgotten that the color of his blood is the same as any other.
Conroy Sewepagaham
All of us have moments in our lives that test our courage. Taking children into a house with a white carpet is one of them.
Erma Bombeck
Rumors are spread by jealous people.
Laurie Halse Anderson