Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.

Simple and to the point is always the best way to get your point across.

Evangelism is selling a dream.

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.

Patience is the art of concealing your impatience.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.

A 50-year-old company can innovate as well as two guys/gals in a garage.

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Ambitious failure, magnificent failure, is a very good thing.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.

Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.

Companies in Europe should stop trying to do the U.S. version of a European idea.

Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.

Entitlement is the opposite of enchantment.

Entrepreneurship is not for everyone.

Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.

Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.

Great companies start because the founders want to change the world... not make a fast buck.

I do have a peripatetic and active intellectual curiosity.

I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.

I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.'

I merely consider myself a father, and one role of a father is to provide financial resources for his family.

I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

I think that no one, or very few, are born as good presenters. It's a skill that you learn.

I travel all the time.

I'm a lousy predictor of the future.

If you have to put someone on a pedestal, put teachers. They are society's heroes.

If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.

If you make money, you might not make meaning.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.

It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.

It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.

Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life.

Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.

My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android.

My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it.

Not many people agree with what I do.

People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid.

Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.

Social media allows me to pick my times for social interaction.

The A-listers and the A+ listers, are reporting the news, they're not making it.

The good news about entrepreneurship is that your fate is in your hands. The bad news is that your fate is in your hands!

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players.

What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.