I believe that the profits will come from the quality of your creative products. Since the beginning, I've always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on.
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Along the way, let's never forget that once we were children and that we were all playing together without distinction of skin color, society level, or where people come from. Adults need to remember to play and to be more childlike in our behavior. We've forgotten what that childlike experience was like.
I do like the thrill of risk-taking, but it's always carefully calculated. I have done many high risk undertakings, but I have always measured the stakes. Not feeding the fear nor the doubt. But I also believe that you need to fuel passion in whatever you do. This is what I am trying to teach my children today.