Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Advertising is totally unnecessary. Unless you hope to make money.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Advertising is the 'wonder' in Wonder Bread.

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Advertising is speech. It's regulated because it's often effective speech.

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

In advertising, sex sells. But only if you're selling sex.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Creative without strategy is called art.' Creative with strategy is called advertising'.

Commercial speech is like obscenity... we cant seem to define it but we know it when we see it.

Reducing the budget for Amtrak makes no sense unless the Administration is prepared to implement a reform strategy which can be supported by the budget request.

Change is not a destination, just as hope is not a strategy.

Living in the past is a Jethro Tull album, not a smart poker strategy.

The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.

Churchill knew the importance of peace, and he also knew the price of it. Churchill finally got his voice, of course. He stressed strategy, but it was his voice that armed England at last with the old-fashioned moral concepts of honor and duty, justice and mercy.

I think the players, I put in the book for example that we should go back to wood rackets, probably they laughed at me, I'm a dinosaur, but I think that you see these great players, have even more variety and you see more strategy, there'd be more subtlety.

Our strategy is to defend ourselves against an occupying army and against settlers and settlements.

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

My strategy has always been to give people just enough of me, then pull back. That way, they'll want more.

The experience and behavior that gets labeled schizophrenic is a special strategy that a person invents in order to live in an unlivable situation.

When an aggressor force continually launches attacks from a particular base of operations, it is sound military strategy to take the flight to the enemy.

There is no development strategy more beneficial to society as a whole - women and men alike - than the one which involves women as central players.

A country's strategy is always based on a fundamental philosophical outlook.

No one talked about the fact that in this year under the Obama administration you've seen the highest casualties in Afghanistan. And the fact that it took him almost 90 days to figure out what his strategy is going to be was absolutely appalling.

Incentives are not strategy, they are tactics. Defensive measures.

And we want to develop our strategy to partnership and friendship with the United States, which is connected with a very rich history but what is very important for our future.

Hussein has a strategy. I'm sure he'll implement that strategy, and it would be to our detriment. We're embarking on an exercise about which we know nothing.

Bush's faith in the rightness of his strategy in the broader war is deep-seated. It is a product of faith.

Drilling in ANWR fails to lower energy prices today and sets no long term energy strategy for tomorrow.

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

If Americans could legally access prescription drugs outside the United States, then drug companies would be forced to re-evaluate their pricing strategy.

This strategy represents our policy for all time. Until it's changed.

The company without a strategy is willing to try anything.

Leaders establish the vision for the future and set the strategy for getting there.

I agree with the President that second-guessing is not a strategy, but at the same time, I want to continue the dialogue that ultimately will lead to bringing all of our troops home.

Meth production and use is a serious problem in Kentucky and across the country. Clearly, there is a growing need for a national strategy to combat this crisis. Increasing public awareness is a significant means for prevention.

There's a fundamental distinction between strategy and operational effectiveness.

The launch of the report coincides with the initiation by WHO of the global strategy for the prevention and control of osteoporosis, and I think a good partnership could be established in our common efforts to prevent osteoporosis.