We're obviously going to spend a lot in marketing because we think the product sells itself.

We can and must turn this around. If you're going to kill someone just pull the trigger.

There is no neat distinction between operating system software and the software that runs on top of it.

If you're going to kill someone there isn't much reason to get all worked up about it and angry - you just pull the trigger. Angry discussions beforehand are a waste of time. We need to smile at Novell while we pull the trigger.

We're obviously going to spend a lot in marketing because we think the product sells itself.

We are pushing ahead as fast as we can for all audiences, whether for the business user, the child, or the digital music enthusiast.

Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.

Apple really has no presence in business, and we think Vista's going to have a huge presence in business. We think we're going to help the corporate IT stack save money.

I continue to see a healthy PC market, very healthy. The machines will continue to morph; you'll see smaller machines that have more capability.

I continue to see good growth in the mobile space; I expect to see PCs being the core driver in the home. And I mean that for entertainment along with the work-at-home space.

I would buy a Mac today if I was not working at Microsoft.

The gaming experience on Windows Vista is going to go beyond any of the gaming consoles and anything that's been done before.

Today, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.

I think putting labels on people is just an easy way of marketing something you don't understand.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.

I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.

My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

Marketing is too important to be left to the marketing department.

There's nothing remotely interesting to me about marketing music as a product.

Business has only two functions - marketing and innovation.

Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.

I believe that music is connected by human passions and curiosities rather than by marketing strategies.

I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh.

There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

I had a marketing idea that everybody hated, decency is sexy.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

Marketing is the devil.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.

No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.

I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.