Fundamentally, whether directing in the theatre or a film, you have to be a good storyteller, regardless of the form. The thing I had to work hardest at was thinking in shots.
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I write in expectation that readers want to participate in a kind of two-sided game: They are trying to guess what I am up to - what the story's up to - and I'm giving them clues and matter to keep them interested without giving everything away at the start. Even the rules, if any, of the game are for the reader to discover.