If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.

She's not happy about the life she is living but to jump through the hoop would mean to succumb to death.

The chariot was purchased by a private collector who took it home to New York. I take pleasure in knowing that it was built to last for at least a thousand years.

Having designed and built several clocks during my career it suddenly occurred to me that when you look at the face of a clock both hands have the same center.

You see, my ambition was not to confound the engineering world but simply to create a beautiful piece of art.

If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.

Once upon a perfect night, unclouded and still, there came the face of a pale and beautiful lady. The tresses of her hair reached out to make the constellations, and the dewy vapours of her gown fell soft upon the land.

As I was working I noticed that the way I designed the differential gearing actually created a spare drive that sat directly below the emperor's feet, or where they would be if he were to sit in the chariot.

I think most artists find it difficult to part with their work but it's the parting that keeps us alive and keeps us working. In the case of the chariot, although it's been sold I actually still have it, just in another form.

The rabbit is significant in that the handle on the original South Pointing Chariot was carved in the form of a rabbit. Because the handle extended out front it meant that wherever the rabbit went the chariot had to follow.

If you look closely you can see that they are all interconnected, symbolic of a never-ending circle in which it is simply impossible for the dog to catch the rabbit.

Today she is the lady of death, which I believe is the best muse to have.

The dog, the rabbit and the hoop all feature in the painting, and take the place of the orrery.

In the fairy tale the painting represents the here and now. The book is actually divided into five sections, through which the key character, the muse, leads us.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

I started by looking at what others had done before me. You see, over the years there have been attempts by many different people to reconstruct the chariot.

The dog and the rabbit are telling us not to chase unattainable material goals.

The original item looked like a little hand cart with the figure of a man mounted on a platform between the wheels. The man's outstretched arm always pointed south.

I made every single piece myself, each individual component, so it was quite time consuming.

In practical terms the South Pointing Chariot was a simple direction finder. It could have been made to point in any direction - north, south, east or west.

Newton, of course, was the inventor of differential calculus so his place in the tale is quite special.

He was so tenacious he defied the distraction of women by refusing to have them in his presence, just as later in life he denied his blindness by calling for more and more candles.

The hoop is there to remind us not to jump through it, not to submit to someone else's control.

I took lots of photographs and had planned to write a treatise on how it worked, but I quickly got bored with that idea and wrote a scientific fairy tale instead.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Society drives people crazy with lust and calls it advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.