Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

In my opinion, fun is what makes advertising successful.

Nor should we exclude the possibility that Islamic terrorism may begin to make common cause with Western political extremists of the far Left and far Right.

In addressing a task, one almost always has several possible options, sometimes only a few, and they may all be practical and functional. But they lack the aesthetic aspect that raises it to architecture.

All enterprises that are entered into with indiscreet zeal may be pursued with great vigor at first, but are sure to collapse in the end.

Entropy theory is indeed a first attempt to deal with global form; but it has not been dealing with structure. All it says is that a large sum of elements may have properties not found in a smaller sample of them.

Journeys, like artists, are born and not made. A thousand differing circumstances contribute to them, few of them willed or determined by the will-whatever we may think.

The good parts of a book may be only something a writer is lucky enough to overhear or it may be the wreck of his whole damn life and one is as good as the other.

We're all like children. We may think we grow up, but to me, being grown up is death, stopping thinking, trying to find out things, going on learning.

That a peasant may become king does not render the kingdom democratic.

This means that to entrust to science - or to deliberate control according to scientific principles - more than scientific method can achieve may have deplorable effects.

It may be shocking to some people in this country to realize that, without meaning to do so, they hold views in common with Hitler when they preach discrimination against other religious, racial or economic groups.

A man may be in as just possession of truth as of a city, and yet be forced to surrender.

In relation to a writer, most readers believe in the Double Standard: they may be unfaithful to him as often as they like, but he must never, never be unfaithful to them.

Lives of great men oft remind us as we o'er their pages turn, That we too may leave behind us - Letters that we ought to burn.

Yes, and I can sit down on a white piece of paper and work because I don't believe too much into inspiration, only I'm waiting for inspiration, work and then inspiration may come. It's a little too easy to say that.

When families observe a later, deeper stage of cult involvement they may find it necessary to consider the involvement of a professional such as myself in an intervention effort.

Life is intrinsically, well, boring and dangerous at the same time. At any given moment the floor may open up. Of course, it almost never does; that's what makes it so boring.

Do not free a camel of the burden of his hump; you may be freeing him from being a camel.

Some gods may cross your path, but why should gods be beautiful? They could also be frightening.

A writer may tell me that he thinks man will ultimately become an ostrich. I cannot properly contradict him.

What I'm suggesting to you is that this could be a renaissance. We may be on the cusp of a future which could provide a tremendous leap forward for humanity.

People may take a job for more money, but they often leave it for more recognition.

No aquarium, no tank in a marine land, however spacious it may be, can begin to duplicate the conditions of the sea. And no dolphin who inhabits one of those aquariums or one of those marine lands can be considered normal.

As far as I know, only a small minority of mathematicians, even of those with Platonist views, accept the idea that there may be mathematical facts which are true but unknowable.

As a member of this court I am not justified in writing my private notions of policy into the Constitution, no matter how deeply I may cherish them or how mischievous I may deem their disregard.

But the Congress has made the determination that certain kinds of information can be protected even though the American people may want to have access to information.

It is reasonable to have perfection in our eye that we may always advance toward it, though we know it can never be reached.

Since love first made the breast an instrument Of fierce lamenting, by its flame my heart Was molten to a mirror, like a rose I pluck my breast apart, that I may hang This mirror in your sight.

This nation was conceived in liberty and dedicated to the principle - among others - that honest men may honestly disagree; that if they all say what they think, a majority of the people will be able to distinguish truth from error.

It is not true that drink changes a man's character. It may reveal it more clearly.

In examining the potential of individuals, we must focus on their strengths and not just their mistakes. We cannot be limited by what they may have spilled in the kitchen.

It is my intention to present - through the medium of photography - intuitive observations of the natural world which may have meaning to the spectators.

Vanity and pride are different things, though the words are often used synonymously. A person may be proud without being vain. Pride relates more to our opinion of ourselves; vanity, to what we would have others think of us.

I'm the end of the line; absurd and appalling as it may seem, serious New York theater has died in my lifetime.

Too long a sacrifice can make a stone of the heart. O when may it suffice?

I don't know the vast majority of you personally, and it may sound kind of corny, but I really feel as if we've become friends through the years. And you've been with me during a lot of good times and some very difficult ones. I can't tell you how grateful I am.

We may not commit a lesser Sin under pretence to avoid a greater, but we may, nay we ought to endure the greatest Pain and Grief rather than commit the least Sin.

With the success of the last three or so years, when a lot of people start treating you differently, there's a danger that you may start to think of yourself differently. You rely on your friends to say, 'Hey, wake up!'

Many have said of Alchemy, that it is for the making of gold and silver. For me such is not the aim, but to consider only what virtue and power may lie in medicines.

I wish with all my heart that you may be the most lovable prince in the world, and I bestow my gift on you as much as I am able.

I can do whatever I want. They will tell me if what I am doing is stupid or a total waste of time. I may tell them that they are wrong, and we will come to an agreement.

He that hath deserved hanging may be glad to escape with a whipping.

Almost the only persons who may be said to comprehend even approximately the significance, principles, and purposes of Socialism are the chief leaders of the extreme wings of the Socialistic forces, and perhaps a few of the money kings themselves.

The beard is here because I got tired of shaving and Grissom, subsequently, got tired of shaving. Grissom, like any other 50-year-old man, is going through a series of mid-life changes. Who knows, he may start drinking.

The art which we may call generally art of the wayside, as opposed to that which is the business of men's lives, is, in the best sense of the word, Grotesque.

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.