The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

Nothing so soothes our vanity as a display of greater vanity in others; it make us vain, in fact, of our modesty.

There seems to be a terrible misunderstanding on the part of a great many people to the effect that when you cease to believe you may cease to behave.

Many people today don't want honest answers insofar as honest means unpleasant or disturbing, They want a soft answer that turneth away anxiety.

The closer and more confidential our relationship with someone, the less we are entitled to ask about what we are not voluntarily told.

Highly educated bores are by far the worst; they know so much, in such fiendish detail, to be boring about.

One of the misfortunes of our time is that in getting rid of false shame we have killed off so much real shame as well.

The Englishman wants to be recognized as a gentleman, or as some other suitable species of human being, the American wants to be considered a good guy.

The trouble with our age is all signposts and no destination.

It is the gossip columnist's business to write about what is none of his business.

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

In art there are tears that lie too deep for thought.

Old age is an excellent time for outrage. My goal is to say or do at least one outrageous thing every week.

Privacy was in sufficient danger before TV appeared, and TV has given it its death blow.

Individualism is rather like innocence; there must be something unconscious about it.

Individualism is rather like innocence There must be something unconscious about it.

A perfect conversation would run much less to brilliant sentences than to unfinished ones.

The closer and more confidential our relationship with someone the less we are entitled to ask about what we are not voluntarily told.

We are neurotically haunted today by the imminence and by the ignominy of failure. We know at how frightening a cost one succeeds to fail is something too awful to think about.

From the failure of the humanist tradition to participate fully or to act decisively civilizations may perhaps crumble or perish at the hands of barbarians. But unless the humanist tradition itself in some form survives there can really be no civilization at all.

Individualism is rather like innocence: There must be something unconscious about it.

There seems to be a great misunderstanding on the part of a great many people to the effect that when you cease to believe you may cease to behave.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Society drives people crazy with lust and calls it advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

We have always said that advertising is just the icing on the cake. It is not the cake.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.