4. Наличие торговой марки. Послание, которое определяет и отличает компанию от любых потенциальных конкурентов.
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The Internet's abundance - of information, goods, tastes and sources of authority - creates unparalleled opportunities for individuals to get exactly what they want. But this plenitude threatens political and cultural authorities who believe in telling individuals what they can have rather than letting them choose for themselves.
I came across this circumstance of undocumented students. These are kids who were brought to this country as youngsters, who are raised as Americans and go to American schools, and then when they graduate high school, they have no prospects in front of them because they are undocumented and illegally in the United States.