4. Наличие торговой марки. Послание, которое определяет и отличает компанию от любых потенциальных конкурентов.
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
Gene Roddenberry continually reminded us that the Star Trek Enterprise was a metaphor for starship Earth. And the strength in this starship came from its diversity, coming together and working in concert as a team. That is the strength of our countries, Canada and the United States. We are nations of diversity.