The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.

But there are 90 million gun owners in the United States. Only 3.5 million want the insurance and magazines and the various things you get for joining the NRA.

Should we have background checks, waiting periods? To drive a car you have to pass a test that shows you know how to drive your car safely, you should have to do the same thing with guns.

If today is your typical day in America, 80 of our fellow citizens will die from gunfire. In the last two weeks, more Americans have died from gunfire here at home in the United States than in the entire war in Iraq since it started.

The gun dealer is not only paying these two police officers, but more importantly, the gun dealer has said he will never again sell more than one gun to a customer. This is exactly what we're trying to get the gun industry across the country to do.

The fight for sanity in our gun safety laws is not by any means over. In many ways it's just beginning.

There should be a background check every time a firearm is transferred. You shouldn't be able to go to a gun show and buy guns without a background check. There are Internet gun sales, classified ads in the newspapers - and you can buy guns without background checks.

We've got activists all across the country like the members of the Million Mom March organization, some of their leaders are here tonight. We're phone banking congressional offices and pursuing editorial boards.

If you are a gun manufacturer, the product you make is not subject to safety regulation by the Consumer Product Safety Commission. Toy guns are subject to safety regulation; water pistols are, but not real guns.

It's a tragedy, but with your support and your help we will wage this fight and we're going to win it.

We're trying to publicize this one and make people realize that the gun industry can clean up its act and can operate in a way that can reduce the likelihood of guns killing police officers and other innocent people.

Let me share some facts with you about the law in most of our country. California is in many ways a little different from the rest of the world, and California has better gun laws than many states, although California's need to be improved.

Every place in the country you should get a license that shows you know how to safely store it, keep it away from your children or grandchildren. You should have to license it so the police can trace it if it's used in a crime.

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.

Who's paying the million bucks? The insurance company. We've been trying for years to get the insurance industry to say to the gun industry, We won't insure you unless you have policies that will reduce the likelihood of guns falling into the wrong hands easily.

They have some pretty tough gun laws in Japan, as they do in any other civilized country in the world, and they're not killing each other off with firearms. You have very violent films in Europe, yet it's not causing the mayhem we see in our streets routinely here.

We should have a system of licensing and registration, we should treat firearms the same way that automobiles are treated so that people have to pass a safety test.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Society drives people crazy with lust and calls it advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

We have always said that advertising is just the icing on the cake. It is not the cake.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

You can tell the ideals of a nation by its advertising.

Advertising doesn't create a product advantage. It can only convey it.

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income.