Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

It's the difficulty we had with Mr. Bean, actually, when it went from TV to film. You certainly discover that you need to explain more about a character.

I want to express myself in a different way. I have a performing inclination.

And what's interesting about him as a comic character is that the custard pie hardly ever ends up on his face.

Get that right, then- if you get the quality right, then the marketability or whatever; your ability to sell videos or your ability to earn money or whatever, will follow naturally. But try to be creatively lead rather than market lead. And that's important to me.

Not so much in Canada, but certainly in the US, as I'm sure you know, money is all, and if they can get another 26 programs of the same thing even though it advances the culture or those actor's careers not at all it doesn't matter.

And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.

Of course, some would say if you have a performing inclination, then you should become a lawyer. That's a platform we use, or a priest. You know, anywhere you lecture and pontificate to people.

You're about as useful as a one-legged man at an arse kicking contest.

Monty Python crowd; half of them came from Cambridge, and half of them came from Oxford. But, there seems to be this jewel, this sort of two headed tradition of doing comedy, of doing sketches, and that kind of thing.

When I was doing Bean more than I've done him in the last few years, I did strange things - like appearing on chat shows in character as Mr. Bean.

I mean I can do it when I'm very relaxed, and with good friends, then I think I can be amusing.

I think the character does tend to suit an episodic thing, because what's fun about him is that he doesn't care about anyone else, and it's very difficult for a main character - a lead character - in a movie to not care about anybody else.

No, no, I was only funny on stage, really. I, I, think I was funny as a person toward my classmates when I was very young. You know, when I was a child, up to about the age of 12.

We still have a tradition certainly in English television; it's faded a bit in the last five years, but we still have a tradition where the important thing is the quality and the challenging nature of the programming.

But generally speaking, I tend to be quiet and introspective.

In TV, and in particular in commercials, you don't really need to explain very much at all - you just say he's a spy and he's a little bit theatrical and overblown and smug and he's not very good at his job.

I don't much enjoy Back and Forth. I mean, I think it has its own particular qualities, but I think it's inferior to any of the half-hour ones we did.

I feel as though the camera is almost a kind of voyeur in Mr. Bean's life, and you just watch this bizarre man going about his life in the way that he wants to.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

I would return to the Blackadder character if the opportunity came up. I have no qualms about that at all.

But I always feel that whatever I do, I could do better. I suppose it is perfectionism.

But, actually, so many of the clerics that I've met, particularly the Church of England clerics, are people of such extraordinary smugness and arrogance and conceitedness who are extraordinarily presumptuous about the significance of their position in society.

I consider myself more of a visual comedian than a physical one.

I have always regarded Mr. Bean as a timeless, ageless character, and I would rather he be remembered as a character mostly in his 30s and 40s.

I have always worried about things more than I should.

I like to juggle with one ball at a time. Then I put the ball down and do nothing for extended periods of time.

It's a bit disconcerting being treated like Madonna.

Mr. Bean is at his best when he is not using words, but I am equally at home in both verbal and nonverbal expression.

Mr. Bean is essentially a child trapped in the body of a man. All cultures identify with children in a similar way, so he has this bizarre global outreach.

Nope, I don't enjoy work generally. Not because I'm lazy; it's just all so stressful and worrying.

People think because I can make them laugh on the stage, I'll be able to make them laugh in person. That isn't the case at all. I am essentially a rather quiet, dull person who just happens to be a performer.

The clear problem of the outlawing of insult is that too many things can be interpreted as such. Criticism, ridicule, sarcasm, merely stating an alternative point of view to the orthodoxy, can be interpreted as insult.

The older you get, the more you realise how happenstance... has helped to determine your path through life.

To criticize a person for their race is manifestly irrational and ridiculous, but to criticize their religion, that is a right. That is a freedom.

Your services might be as useful as a barbershop on the steps of a guillotine.

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.

I think putting labels on people is just an easy way of marketing something you don't understand.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.

I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.

My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.