Telling lies does not work in advertising.

You can close your eyes to reality but not to memories.

The window to the world can be covered by a newspaper.

Whenever man begins to doubt himself, he does something so stupid that he is reassured.

The pleasure of reading is doubled when one lives with another who shares the same books.

Youth is the gift of nature, but age is a work of art.

Mankind deserves sacrifice - but not of mankind.

You must first have a lot of patience to learn to have patience.

When smashing monuments, save the pedestals - they always come in handy.

Don't trust the heart, it wants your blood.

Never lie when the truth is more profitable.

People find life entirely too time-consuming.

Is it progress if a cannibal uses a fork?

Thoughts, like fleas, jump from man to man, but they don't bite everybody.

The first requisite for immortality is death.

Value your words. Each one may be the last.

First of all, I choose the great roles, and if none of these come, I choose the mediocre ones, and if they don't come, I choose the ones that pay the rent.

Sometimes something worth doing is worth overdoing.

When you jump for joy, beware that no one moves the ground from beneath your feet.

In a war of ideas it is people who get killed.

The weakest link in a chain is the strongest because it can break it.

Telling lies does not work in advertising.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Society drives people crazy with lust and calls it advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

We have always said that advertising is just the icing on the cake. It is not the cake.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.