Make no mistake about it: once a band has signed a letter of intent, they will either eventually sign a contract that suits the label or they will be destroyed.
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You see something happen to a population whereby everyone adopts something that's just preposterous in a way that makes it normal instantly. If any one person prior to the rash of puka shells, for example, was seen wearing puka shells, he would look like an idiot. But when everyone is wearing them, it instantly makes them normal.
Last Friday night, I Twitted a photograph of myself that I intended to send as a direct message as part of a joke to a woman in Seattle. Once I realized I posted to Twitter I panicked, I took it down and said that I had been hacked. I then continued with that story, to stick to that story which was a hugely regrettable mistake.