2. Schritt: Seitenzahl notierten.
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If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.
You know, back in the 1950s and '60s, when J. Edgar Hoover was making the FBI the respected organization it used to be, oftentimes they would find a fugitive and basically have his house surrounded, and then put out a press release saying he was on the top 10 most wanted list. And 10 minutes later, he'd be arrested.