But you have to be creative on how you sell yourself and market yourself.

I'm not looking to set a standard... but, I believe I have offered a challenge to others with my work.

We're in an illusion about what our role is in world politics and foreign affairs, and our policies are killing and destroying and doing a lot of things that we are not aware of.

I not only wanted to showcase lyrical skills but also continue to drop knowledge on the hiphop community. I'm looking to elevate through my music, and through my music I educate.

And you know, art as commerce, doesn't really make too much sense, they don't go together.

I think music sharing of any kind is great.

The beautiful thing about hip-hop is it's like an audio collage. You can take any form of music and do it in a hip-hop way and it'll be a hip-hop song. That's the only music you can do that with.

Well if somebody's giving me a script, I'll consider it. But it's not something I'm chasing.

Hip-hop isn't as complex as a woman is.

So I just had to step up how I was doing it and the moment that I stepped up and the moment I focused all my energy on that is when things started to happen. So there's a direct relationship between my inspiration and my output.

Once you're signed to a label you compromise.

I met Mos Def around that time but I didn't hook up with him until I was about 17 or 18.

People consider Black Star a great album, and I think it's a classic album. But the fact is, both me and Mos Def have made better albums since Black Star.

The problem with our role is Americans live in a world of illusion.

Hip-hop is a vehicle.

I don't feel comfortable making empty music.

I will never do a record without some sense of responsibility.

You have to know when to be arrogant. You have to when to be humble. You have to know when to be hard and you have to know when to be soft.

Even an independent label is looking for a hit, they're not looking for a record that's not gonna do well.

Hi-Tek is on three or four songs on the new record.

War is not civilized.

Ain't nobody making music to not be heard and the easiest way to be heard is to be on the radio, but you should never compromise who you are, your values or your morals.

I started rapping because I wanted people to hear what I have to say, I want as many people to hear me as possible, and I do everything in my power to make that pop.

But it becomes disrespectful when the artist's process is not respected.

A lot of these people, these program directors, just like anybody else in the world, even though they're supposed to be leaders in the world, they're followers. They follow what they think someone else is doing, instead of trying to blaze a trail.

So I think hip-hop is moving and is going to continue to move in the direction of rappers just being honest with themselves, whether you're talking about Common and Mos Def or Nas and 50 cent.

Woman are complex creatures.

As far as being on a major label, some labels get it and get what they have to do, and some labels don't. I don't think the label I'm on necessarily gets it, but I think over time they're gonna have to.

But you have to be creative on how you sell yourself and market yourself.

I think its man's nature to go to war and fight.

I think all those artists are artists who are appreciated because you believe their words and you appreciate their honesty in their music. If you don't appreciate the honesty in the music, the beat can be fly as hell but you'll never give an emcee props.

Artists look at the environment, and the best artists correctly diagnose the problem. I'm not saying artists can't be leaders, but that's not the job of art, to lead. Bob Marley, Nina Simone, Harry Belafonte - there are artists all through history who have become leaders, but that was already in them, nothing to do with their art.

As an artist, I have to be a leader of my fans, not, like, follow them. Because if I chose to follow them, you know, they could do it. You know, it's me who's doing it.

Being called 'conscious' is a great thing to be, but it's the connotations and preconceived notions that come with the buying audience about what conscious music can be.

Being called a conscious rapper is quite a compliment. It's a great thing to be. But as an artist, my nature is to not be in a box.

Homosexuality in hip-hop is an extension of homosexuality in the black community. The black community is very, very conservative when it comes to homosexuality, and I don't mean conservative in the good way, like we're saving money. I mean very intolerant.

Honestly, you have to take care of yourself. That's probably something I have learned on the road.

I am not a prisoner of conscious, but people try to make me one sometimes. It is both a gift and a curse. It's a high honour but can create limitations - I have to be fluid.

I don't go into any album with pressing issues. I just try to write songs.

I don't think that early hip hop stood out to be a social critique. A lot of fans of mine think that hip hop's ultimate responsibility is to critique social structures.

I like collaboration because, first of all, I'm good at writing lyrics. I don't know how to make beats. I don't play instruments. I'm not a good singer. So even when you see a solo album of mine, it's still a collaboration.

I remember looking back on a photo of me... wearing a suit that was, like, two sizes too big for me. I think a lot of guys don't know what fits.

I take certain steps to make sure I'm relevant artistically. I always have new music and a reason to be on the road. I'm not just playing 'Get By' over and over. I have 12 albums.

I think hip hop is a dance music that's rebellious by nature.

I think hip-hop is no more misogynistic than America is as a society. I just think hip-hop is a lot more brash, a lot more bold, a lot more loquacious. There are a lot more words that go into a hip-hop song than go into a regular song.

I think once you're in the public eye, whether you're a boss, a teacher or whatever you do, that you're automatically in the position of role model. You have people looking up to you, so whether you choose to accept it or not is a different question.

I think the line is where you're in the studio, you're creating. That belongs to you as an artist. Nothing should taint that. I shouldn't be thinking about what the fans want, I shouldn't be thinking about what the radio wants, what the label wants, what your manager wants, a song for the chicks, a song for the street.

I tour whether I have album out or not. I tour more than any other hip-hop artist.

I'm a fan of Bjork, a fan of Premier, you know, those are the first two names that come to my mind. You know, I've learned a lot from every person I've collaborated with, from Madlib to Jean Grae and Hi-Tek, to Mos to DJ Quik, to even somebody like Jermaine Dupri. I've taken something important away from every experience.