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I went to a seminar early in my career on the craft of storytelling by Robert McKee. It was really life altering. There are basic principles on how to craft an engaging story and he covers them well. He's got a book out, 'Story,' that I would highly recommend to anyone interested in improve their storytelling.
I went looking for some preliminary information, and very quickly was struck by the sort of way the surface-level knowledge about Zelda doesn't begin to describe the person that she really is. You know, I had come to the project with the idea that she was, you know, just F. Scott Fitzgerald's crazy, disruptive wife.