Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

The reason a writer writes a book is to forget a book and the reason a reader reads one is to remember it.

In Sleep we lie all naked and alone, in Sleep we are united at the heart of night and darkness, and we are strange and beautiful asleep; for we are dying the darkness and we know no death.

Perhaps this is our strange and haunting paradox here in America - that we are fixed and certain only when we are in movement.

America - it is a fabulous country, the only fabulous country; it is the only place where miracles not only happen, but where they happen all the time.

Is this not the true romantic feeling; not to desire to escape life, but to prevent life from escaping you.

A young man is so strong, so mad, so certain, and so lost. He has everything and he is able to use nothing.

Not even the most powerful organs of the press, including Time, Newsweek, and The New York Times, can discover a new artist or certify his work and make it stick. They can only bring you the scores.

Loneliness is and always has been the central and inevitable experience of every man.

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

All things on earth point home in old October; sailors to sea, travellers to walls and fences, hunters to field and hollow and the long voice of the hounds, the lover to the love he has forsaken.

Death the last voyage, the longest, and the best.

If a man has talent and can't use it, he's failed. If he uses only half of it, he has partly failed. If he uses the whole of it, he has succeeded, and won a satisfaction and triumph few men ever know.

Most of the time we think we're sick, it's all in the mind.

Culture is the arts elevated to a set of beliefs.

You have reached the pinnacle of success as soon as you become uninterested in money, compliments, or publicity.

One belongs to New York instantly. One belongs to it as much in five minutes as in five years.

A young man is so strong so mad so certain and so lost. He has everything and he is able to use nothing.

If a man has a talent and cannot use it, he has failed. If he has a talent and uses only half of it, he has partly failed. If he has a talent and learns somehow to use the whole of it, he has gloriously succeeded, and won a satisfaction and a triumph few men ever know.

So, then, to every man his chance--to every man, regardless of his birth, his shining, golden opportunity--to every man the right to live, to work, to be himself, and to become whatever thing his manhood and his vision can combine to make him--this, seeker, is the promise of America.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Religious advertising is undergoing a dramatic conversion.

In our factory, we make lipstick. In our advertising, we sell hope.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, not to be different is virtual suicide.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

I saw a subliminal advertising executive, but only for a second.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the art of making whole lies out of half truths.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

More traffic means more advertising dollars.

An advertising agency is 85 percent confusion and 15 percent commission.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

Society drives people crazy with lust and calls it advertising.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

We have always said that advertising is just the icing on the cake. It is not the cake.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

You can tell the ideals of a nation by its advertising.